Definition of being social
Generational changes in usability
Layout, shape and colours: hot we select our favourite?
Statistics: what's the most used milk in offices?
Visual help to recycle
Decontextualised object could create new experiences
Understanding messages
Historical context: how frequently do we review the meaning of things?
Creativity
Resolving problems: how we work-around them is fascinating
Same but different
Cognitive load
Ethnography: sometimes messages are specific to a Country
Back-end is fascinating for insiders but cryptic to end users
Point-it: by looking at touristic maps it is easy to understand why "You are here" has been introduced
Colours, visual and layout can improve usability, but there is also a risk to increase cognitive load
Icons are incredibly useful, but it is incredibly difficult to get them right
Sometimes an object needs labels, sometimes a label needs an icon
Users do not read: repeating messages
Accurate information are important to get the correct result
Playing with messages, transforming something to something else
Decontextualised messages
Personalised messages might attract more attention
Exclamation marks should be used carefully : )
History: sometime we can see it without seeing it
History: sometime we can see it without seeing it
Needs changes, so is the space we are surrounded by...like a parching areas
Invisible inside: the "filling" (back-end) of any object is as important as the "exterior" (front-end) of the same
Physical product design is linked to usability as much as digital design
Physical product design: Italian train ticket 2*5 cm (0.8*2 in)
Physical or behavioural pattern: they can help us learn / recognise things easily
Same but different, all following the similarity rule
Different / mixed materials or patterns could impact the experience
Sometime the structure (skeleton) of things is somehow visible to the user