Experience is Art

Definition of being social

Generational changes in  usability

Layout, shape and colours: hot we select our favourite?

Statistics: what's the most used milk in offices?

Visual help to recycle 

Decontextualised object could create new  experiences

Understanding messages

Historical context: how frequently do we review the meaning of things?

Creativity

Resolving problems: how we work-around them is fascinating

Same but different

Cognitive load

Ethnography: sometimes messages are specific to  a Country 

Back-end is fascinating for insiders but cryptic to end users

Point-it: by looking at touristic maps it is easy to understand why "You are here" has been introduced

Colours, visual and layout can improve usability, but there is also a risk to increase cognitive load

Icons are incredibly useful, but it is incredibly difficult to get them right

Sometimes an object needs labels, sometimes a label needs an icon

Users do not read: repeating messages

Accurate information are important to get the correct result

Playing with messages, transforming something to something else

Decontextualised messages 

Personalised messages might attract more attention

Exclamation marks should be used carefully : )

History: sometime we can see it without seeing it

History: sometime we can see it without seeing it

Needs changes, so is the space we are surrounded by...like a parching areas

Invisible inside: the "filling" (back-end) of any object is as important as the "exterior" (front-end) of the same

Physical product design is linked to usability as much as digital design

Physical product design: Italian train ticket  2*5 cm (0.8*2 in)

Physical or behavioural pattern: they can help us learn / recognise things easily

Same but different, all following the similarity rule

Different / mixed materials or patterns could impact the experience

Sometime the structure (skeleton) of things is somehow visible to the user